Feb 26, 2021
How To Get Your Message To Millions (And Make Millions)
James Taylor interviews Ted McGrath and they talked about how to get your message to millions and make millions.
In today's episode Ted McGrath talked about How To Get Your Message To Millions (And Make Millions).
Ted McGrath is a theater performer, speaker, and best-selling author. He has created 5 household brands and made millions teaching Coaches, Speakers, and service based Business Owners how to turn their life story and life experience into a lucrative business that impacts millions and makes millions. Ted brings a unique approach to coaching, speaking, and information marketing by combining his business strategies and transformational skill set with his talent as a performer.
What we cover:
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Building A Seminar Business Around Your Speaking
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Making Millions From Your Message
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Adding Tiers To Your Speaking Business
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How To Get Your Message To Millions (And Make Millions)
Resources:
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Read full transcript at https://speakersu.com/how-to-get-your-message-to-millions-and-make-millions-sl098/
James Taylor
Hi, it's James Taylor, founder of SpeakersU. Today's episode was first
aired as part of International Speakers Summit the world's largest
online event for professional speakers. And if you'd like to access
the full video version, as well as in depth sessions with over 150
top speakers, then I've got a very special offer for you. Just go
to InternationalSpeakersSummit.com,
where you'll be able to register for a free pass for the summit.
Yep, that's right 150 of the world's top speakers sharing their
insights, strategies and tactics on how to launch grow and build a
successful speaking business. So just go to InternationalSpeakersSummit.com
but not before you listen to today's episode.
Hey there, it's James Taylor, and I'm delighted today to be joined by Ted McGrath. Ted McGrath is a theater performance speaker and best selling author. He has created five household brands and made millions teaching coaches, speakers and service based business owners how to turn their life story on life experience into a lucrative business that impacts millions and makes millions. Ted brings a unique approach to coaching speaking and information marketing, by combining his business strategies and transformational skillset with his talent as a performer. It's my great pleasure to have Ted with us today. So welcome, Ted.
Ted McGrath
Thank you. It's great to be here.
James Taylor
So share with everyone what's going on in your world just now what
projects currently have your focus?
Ted McGrath
Oh, we're very focused online. So we're doing a lot of online
marketing and building our sales team, which is going great. And we
have a big launch coming up for our message to millions of
brands.
James Taylor
I've said we have a little chat about that and talk about that as
well. How did you get involved in the world of speaking, I
mentioned that you were a theatre performer. You came from that
world originally, but when did the transition into the professional
speaking public speaking style?
Ted McGrath
Yeah, so I started out when I was in the insurance business around
21 years old. And you know, I got into the business and I had a
boss who believed in me, and he's like, you can crack six figures
your first year in this business. And for me, it was more about the
approval than it was the money. You know, when I was a kid and my
parents got divorced, I was about six. And so, you know, I always
felt when I was younger, I wasn't loved. And I wasn't good enough.
And, and so I was always seeking approval. And I thought if I
achieved I would get approval. So my boss was like crack six
figures. And I was like, Okay, so my, after 12 months, I cracked
six figures. And then I overdosed from drugs and alcohol that
night. And I almost died, I had my soul coming out of the top of my
head. And miraculously, I was revived the next morning, I was like,
well, money didn't do it. So maybe if I you know, get promoted, and
I become a partner or leader in this company, my life will change.
So six years later, I became the number five partner out of 500
partners for New York Life Insurance, which is the number one and
the number one life insurance companies in the world. And upon
getting the news, I was like, okay, is this is this really all
there is to my life. And so I left and I moved out to California,
and I became an entrepreneur. And I was like, I'll start up two
businesses, and you know, my life will be great. I start up two
businesses. And, you know, I had, you know, I had a good lifestyle,
the million dollar condos driving $100,000 car and, and about two
years later, I my businesses were failing, my house is in
foreclosure. And I was like, what, what do I really want to do with
my life. And I just knew, like, deep down inside that I wanted more
meaning and purpose, and I knew that I wanted to help other people.
And so I started coaching. And, you know, I went out and I started
getting some clients. But, you know, quickly, I learned that, you
know, the one for one model of coaching wasn't really the best way
to go, I was waking up on coaching calls all day and, and there
wasn't really happy about it. So I started seminars, and I started
doing groups of people together. And I really, really enjoyed that
I was really thriving off the, you know, leading seminars and
speaking and, and I just things just started to explode. And I
really liked the group model of, you know, working in seminars,
coaching people in groups, and, and we, you know, we went from, you
know, a brand new startup to, you know, seven figure company in a
couple of years. And, you know, now I've built a, you know, a multi
million dollar company doing what I love. And, you know, the best
part of it is it's very lifestyle friendly. So I can run it from
Greece, or Hawaii or Japan, from anywhere in the world. And before
whereas, you know, 90% of my business used to be through seminars,
you know, like 98% of my business is all online now. Which is
incredible, and, and it's great. And now I have time for my
passions. And actually, the theatre show came in later. So I
started theater about three and a half years ago. And so that was
like a dream I had from being a kid. But I always suppress that
because I never felt good enough. So that's when I got into theater
and creating a one man show about three and half years ago.
James Taylor
That was it was actually the other way around. It was from doing a
seminar. So in those early days of moving from coach to seminar
leader and speaking in those groups, and then obviously larger
groups and larger seminars, who were those early mentors or early
role models for people that you look to say well I like the way
that they are doing it, they have a model or they have a way about
them that I like.
Ted McGrath
Well, you know, interestingly enough, like, when I got into the
space, I didn't know anything about, you know, seminars or anything
like I'd seen him or heard of them, I was like, I'll go do a
seminar and I didn't, I had like 20 something people my first
seminar and I didn't know that you make offers, or you sell. So I
really didn't know the industry. But when I kind of first got into
it, I was more like, in got into the personal growth side. So like,
I was doing meditation, and you know, you did a lot of stuff with
Deepak Chopra. And then you know, and so stuff like that was my
first exposure to kind of like the seminar space. And then, you
know, a guy who's a real close friend of mine today, he was like,
one of my first mentors is Alex mandossian. And, and we become, you
know, very close friends recently. So, he was somebody that I was
inspired by, in terms of the one man show, you know, I saw Bo ees
into a one man show, and that inspired me from a mentorship
standpoint. So those were some of the things that that like, kind
of inspired me.
James Taylor
So in those early days, you start to build that seminar business. I
mean, how did it begin? was it was it free seminars that you were
starting with, and then kind of built on to like two day events
from there? Talk me talking to you like the transition that how
that kind of seminar business built up?
Ted McGrath
Yeah, well, first, it was like a one on one coaching call, then it
went to like a group, you know, group calls, like, I'll get 15
people in a group course. And I was like, wow, like, you can make
way more money. It's way more fun, because you have the interaction
with a lot of people. And it's just, it's just more joy. It's like,
Well, you know, speaking, like I done some speaking when I was in
the insurance business, so I was like, I'll go do a seminar. So the
first seminar I ever did I charge for it was like, I charge like,
you know, 700 bucks or something for the first seminar. And then I
had 20 some odd people, but you know, like, 15 of them were
friends. So maybe, like, you know, maybe 10 people were paid at
$700. And then I realized, well, I didn't make an offer at that
event. So like, I was like, I had this great experience, and I lost
money as like, wow, this is going to be a business, I should make
some type of offer, right? So I then went to I decided to back up,
I'm like, Okay, let me put together a real seminar in a real room
with a real stage. Let me market this thing for like four or five
months hardcore. And I just started traveling around to like,
meetup groups, I put my own Meetup group on and speaking of that, I
started going to events, local events, and trying to get on stages
there. And, and, you know, and then I found my way into, like, you
know, the more community of like, you know, experts like, you know,
LOral langemeier, Marcia wieder, I developed friendships with them.
And so we went from a local seminar business, where I was, you
know, had some people flying in, but it was about, like, 80 people
at my first real seminar, and the tickets were free. So, and that
was a six figure seminar for me. So that was like my second seminar
ever. I did six figures in a weekend in sales. And then I realized,
okay, I can do this. And so, and then I realized I had a platform,
like, when you have a platform, and you have a stage, all of a
sudden, you can go talk to other people and go, yeah, you know, I
did a six figure seminar and had 80 people. So all of a sudden, I
was in the conversation, you know, and I think most people don't
take that leap to get in the conversation, like they don't risk
going to do a seminar, invite a lot of people. But once you have a
stage, like you're a professional, and it doesn't matter whether
you had one, and it's different than like a, a, it's kind of
different also than, you know, a smaller one, like a smaller one
still good. A lot of my clients use smaller ones, and they crush it
because of the model we teach them. But like, I also died at 90
people and somebody like you, somebody who's who's a speaker, who's
well known what they speak on an 8090 or 100 person stage if they
had a relationship with you. So that got me in the game. So once
you
James Taylor
kind of go in there you can building building can bigger and bigger
stages. At what point did the the kind of online component come in
as well? And so you, you said like 90% of your business is, is kind
of online, but is that in terms of the selling part, the marketing
parts happening online? Or is actually the the Oh, and all that
part of the delivery mechanism is also online?
Ted McGrath
Yeah, great question. So online emerged after like, three, four
years of doing seminars, you know, and it was like, Okay, this is
great. And I built a seven figure business, but like, you know,
every three, four months, we're filling a seminar and you're
running and running, running to fill seminar. And so I was like,
This is not a sustainable model. While I love it, it's not a
sustainable model. If I'm gonna get continue to do this and do
seminars, I want to, you know, do seminars with five 600 1000 1500
people in the room, right. So, so the way the online piece kind of
emerged is I actually got invited to to London with my one man
theater, show coach, my, you know, my coach for acting, and he's,
he's a one man show performer. And so I hired him and he's like,
Okay, I'm going, we're going to London, and I'm like, London. He's
like, Yeah, and I was like, I had a seminar coming up, like, in
like, five, six weeks. So I was like, Alright, well, I I've been
doing some webinars, right to get people into my, into my seminars
as well like some online webinars that would then sell tickets to
the event. And I was like, Okay, well, no better time than now to
automate the webinar, you know, to like, automate the presentation.
So I automated the presentation, I went over to London. And while I
was in London for 11 days of writing my my first show ever, and
watching my coach do his show, I made like 41 sales for my message
to millions program in like 11 days, and it helped fill the event.
And I was like, wow, this, this is like I started to really
experience the lifestyle friendly piece of it.
James Taylor
It's interesting that that that point, wouldn't happen in my
businesses as well. That point when you're, you're away doing
something else, and you switch on your phone, and you see all the
sales come in. It's quite transformative. I mean, and like you, I
love being on stages I love I love that thing. I love traveling
around the world and speaking on different stages. But this is
nice, I would say, to be able to have the sales and marketing part
of your overall piece is continuing to run. And also you continue
to deliver value as well.
Ted McGrath
Totally, totally. So then once we started doing the automated
piece, we're like, Okay, this is good. But then then I went and did
a launch. And so I did a launch probably, oh, I think the launch
might have been my first launch was like two years ago. And
actually, like 23 months ago to be exact, right? So it was a, I did
a seven figure launch. When I did it, I was like, Oh, this is a
good cool business model. But when I looked at it, like we, in the
launch, who was pretty cool about our launches, we did like
$700,000 of our online message to millions program. And in product
sales, you know, for the online product. But then we did like
another seven, eight is another 700,000 plus in in phone sales to
our higher tier coaching programs. Okay. And so, so the launch was,
so seven figures, but because of a combination of the two, and so I
said to myself, I said, Well, you know, the launch the the online
portion that's just like to acquire a customer like you when you
sell the low the products, it's like that acquires the customer
that the revenue comes in from selling the coaching and the
mastermind piece and all that. So I go What, what if I could, what
if I could create this launch model every month online, to where I
wasn't to where I was, you know, what, people didn't have to come
to a seminar for me to sell coaching, because we sold $700,000 of
coaching programs over the phone. So what I did was I started to
create a model through Facebook, that would run to more like lower
tier products. Yeah. And, and so you know, we have a whole system
now where we're driving, like, you know, eight to 11,000 leads a
month. And, you know, last month, uh, you know, we brought in over
just from Facebook, over $300,000 in, in, you know, sales from
coaching sales. So now we're so the goal is for us to get up to,
you know, to double and then get over a million dollars a month in,
in sales from the Facebook machine. And then all of our seminars
and our launches and all the other marketing that we do becomes the
the icing on
James Taylor
the cake. And what you're doing there with it with the fact that
initially at the top of the funnel of your funnel there is you're
kind of liquidating your costs, to a large extent in terms of your
Facebook or your your ad rate cost. So every every dollar that you
make after that is profit. And also maybe you don't have to have
affiliate partners around there as well. But so you're investing
and like you mentioned, you know, having to invest in those early
days of kind of building your own stages where a lot of people
might not have taken that step up to do that. And it was
uncomfortable, you know, doing those smaller rooms, you took that
step up there to take that risk to the biggest stage. And now with
online, you're kind of putting that that taking that risk, although
I'm guessing that you know, those numbers so carefully, so
detailed, you know, what a lifetime value of potential customers,
you can say, Okay, I'm willing to, to just to even lose a little
bit here initially bring that person in from Facebook?
Ted McGrath
Totally. Yeah, yeah. Facebook, we want I want the product sale to
basically get us our ad spend back and you know, typically we'll
lose a little bit of money on that. But then when we will, what
we'll do is we have coaches then upsell to the message to millions
training and we make money there. And then we upsell to the, you
know, the coaching for people who want more of the handheld program
of, you know, helping them with it will upsell to that as well. So
that's where we're really bringing in the revenue. So we spent
$50,000 in ad spend, you know, we're bringing back almost 50,000 on
the load to your products. And then like last month was you know,
another, you know, probably 260 or so and sales 250 in sales from
just a phone coaching. So you know, we're putting $1 in and when
you look at it, we're getting six bucks back. So it's a good
system.
James Taylor
What's really fascinating is in this this world of speaking in that
there's such a there's such a broad range of different types of
speakers. This one things I was so keen to do on the summit as well
is you have people that are just keynote speakers. So they just get
paid the 50 K or 40 k wherever the figure is to go and speak on
that stage to accompany to an organization. And then also the other
side, you have like, the cool different thing like platform
speakers or seminar speakers, people who are creating amazing and I
people think of also people like the one with a Marie Forleo has an
online, so you have a live event component to what she does as
well. But no, there's obviously lots of people that, you know, can
do that. And it's kind of interesting, because it's not, I've seen
people it's not an either, or I've seen people actually be able to,
to bridge these two areas and actually have a really great online
platform, their events, their own things, and also speak to those,
those large corporations as large associations. Sure,
Ted McGrath
yeah. So like, we're like this, even this year, probably 2018, for
me is going back on on the speaking road a little bit to speak a
little bit more. And to me, that's like the icing on it. It's like
the cherry on top, you know, and, and for me, I just wanted to
create a business that would, you know, one is like about
consistent income. Yeah, you know, that's the, that's the first
piece is like consistent income coming in, provides freedom to like
working with clients that I truly I call them dream clients,
because I really enjoy working with clients at the higher tier
levels, you know, and even even the third piece is working also in
groups like with them. So I don't do any one on one coaching my one
on one coaching last year, I brought on three or four, one on one
clients, $200,000 each. So at that level, people go, Wow, that's
like, That's an incredible price point, you know, and you make
great money off that and I go, Well, the truth is like, I could
either be spending that time with the client one on one, or I can
be spending time building out my funnels, I could spending time
building out my business on my show, speaking on other stages, like
doing things that are more, more geared towards exponential growth,
and fulfillment, rather than, you know, one person
James Taylor
says to you, when you're looking at things is almost you're looking
in terms of opportunity costs. And this is obviously because of the
stage you're at with your credit, I'm just conscious that everyone
is coming into this, obviously, this is not really the best advice
if you're just getting started. But when you're in level that
you're at is a lot you're making decisions based upon, you know,
you want to get your message to millions as well. And like, How can
I do that. So you making higher higher level decisions at that
point.
Ted McGrath
Exactly. And, you know, in our people who are just getting started
in terms of the speaking piece, like we have a lot of clients that
start with, like, they'll come in, and their first thing we tell
them to do is like in the first 120 days, like go do a workshop,
and some of our best clients, you know, are doing like, you know,
one of my clients, Alex masco, you know, he had like, 10 people at
his first workshop. And, you know, he's young young guy, but he
charged the right price point for it, like he gave him like a 10
week course for $5,000. And attended 10 week group course, he did a
workshop on the back of it for like two and a half days. And so,
you know, he made $50,000 on his workshop on the on the, you know,
the the the first year, for first year and like the group program
and then at the workshop, he up sold them for another $71,000 with
only 10 people in the room. So you're looking at like a that's a
six figure model with somebody who's just doing a 10 person
workshop, you see what i'm saying
James Taylor
is a really fast and and this is why I'm so keen to get you on to
talk about so people can just get a bit of even if they're
primarily going at their keynoting. And I know that, you know, all
the stats are showing that many of the people that used to like the
full time that number one income was the keynoting side. And things
are changing now, you know, things are changing a really fast pace.
And so your people like yourself, you're kind of leading on this as
well. I'm interested as in your journey that you've had was there
was there a kind of an aha moment insight moment you went, Okay.
This this is the direction I want to be going with my business was
a key distinction that you made that just made all the difference
for your business. I mean, on what level on the speaking level on
the mean, maybe on the speaking or the overall business, the
business model levels at a time when you went? Okay, this is this
is where I want to be going oh, you made a key distinction that you
said okay, this is gonna take this is gonna tenex my business.
Ted McGrath
Yeah, well, I think on the speaking level, initially was like
seminars, I remember we did a seminar and I remember, I we had
like, 120 people in the room, and we made the offer and we had
clocked like, 700,000 in sales that weekend. And it was like, you
know, we just crushed it. And I remember going wow, like, this is a
really good model, right? Like a This is fun. It's rich. It's it's,
it's a very lucrative, so I was like, This is good. And I remember
I remember where I was with one of the guys who was working with me
at the time, who was his name was actually Alex guy just told you
about and that was that was a big thing. Like I want to do seminars
and then the change was the distinction was when I when I started
to run our Facebook model and I started to see Like, the like, and
I started to build out funnels and I started seeing sales coming
in, I started doing, you know, 600 new clients a month coming into
our business. And I was like, this is a business. Yeah, like, you
know, we didn't get 600 clients the whole year prior to that, you
know, and and like, we did a launch, maybe we put, you know, 400
new clients, but like, you know, you can't, businesses consistency.
And for me, the AHA was tears, like, a lot of times people will
talk about they do one thing, but like, we take them from the 37,
to the 97, to the 97 a month to the 497, to the 2000, to the 8000,
to the 20,000 to the 40,000. Like, that's a business, you know what
I'm saying? And there's every every step of the way. For me, that
was the AHA that like, there's a step for every person that wants
to take it,
James Taylor
and is kind of coming into this world. Obviously, it can be really
confusing, because there's so many different options we hear, okay,
what we should be focusing on webinars and other people saying we
should be doing this online courses, membership programs. So one of
the things that you put together is obviously message to millions,
which is, yeah, it is a pretty incredible program. I was I was kind
of going through things earlier, we want your team just kind of
going through everything, and it's amazing. So Talk Talk to us
about you know, what was the festival, the inception of the idea of
this particular program? And then I think would be great. Just take
us through the top level, what what are some of the things that
people will get from a program like this?
Ted McGrath
Yeah, well, here's the thing, like, the idea of message chameleons
is I don't think there's one person on the planet in this space, I
really don't, if they were honest with themselves, that wouldn't
want to millions of people to see their message if they were
confident in it. So I think the aspiration of like, people who
really want to impact make an impact, they would love for millions
of people to see it if it was possible. So I started with the end
in mind of like message to millions is really about spreading a
message and really impacting and changing lives all across the
world. Like, how amazing would that be? And then you back up and
you go, Okay, well, what's the starting point of all of that? And
so for me, the starting point of it is like somebody's life story.
Now, you know, you look around the marketplace, and you go, there's
a lot of people doing different stuff, like we all looked at it
Have you when you look at surface level, the message, it looks
similar people's messages, right. But underneath it, I think if you
tell a story, like a life story, and a lot of times people struggle
with like, What is the message that I should be sharing, I always
say if you look at your own life story, there was a transformation
you went through. And if if you don't, if you don't look at that
transformation, and some people are still going through it, but
there's a transformation that you've gone through, and that you've
accomplished. And, and that's the thing that we feel most called to
teach about that we should be teaching is the transformation we've
gone through. So story equals transformation. And so without
looking at the life story, it's really hard to know the
transformation ones go gone through, so that they can actually then
teach that transformation somebody else. So story equals
transformation. And transformation. Once you're clear on it equals
the message you're going to share, right? So when I talk about
message to millions, it's all about finding your life story and
your message so that ultimately you can attract your dream clients,
you know, bring in a consistent stream of income with a lifestyle
friendly business and get that message to millions of people. So
it's story first, and the story then equals the message. Then when
somebody gets the message, like what's the starting point, I think
the smartest starting point like to pick one for somebody is is to
learn how to then take from that message of like, what am I going
to teach? You know, and it's like, once they have the message,
like, you know, I help people do this. So they can have that
there's in anybody's message, there's probably like four or five
bullet points of what they're going to teach, like one of my
clients, you know, I helped him he went from a chiropractor to a
brand called man on fire. It's like how do you go from chiropractor
to man on fire because we changed his branding. And he's like
helping men rising into their passion, power and purpose so that
they can reach their full potential in their career and
relationships, and the brands called magnifier. So if you look at
those words, like everything I teach is already in the statement
like passion power purpose, so we can teach man on passion like how
to get their passion back in relationships, man on power man on
finding their purpose man on reaching their potential man on you
know, having more passion in relationships, man and having more
purpose in in their career. So like, when you have a good
statement, and you look at it, like everything you're going to
teach is already in the statement. It's like, here's the content
I'm going to teach. So I always tell people go story equals message
message equals the content you're going to teach, then you've got
to structure the program. And I think the most intelligent way to
structure the program is to structure it in a group format. You
know, I call it a tier one program, like, you know, you can either
structure it in a tier one program where like, most of my clients
either do a phone course where they're teaching it for like six to
eight weeks over the phone, or they do like a two to three day
workshop. Right? And it's just like it's it's a starter program.
You know, it's like right out of the gate, something simple and
they say sell it for like, you know, my clients have gone from 1000
to 7500 bucks for that starter program. And then it's like somebody
experiences like that phone group coaching course that you're doing
or that group workshop that you're doing for a weekend, they're
gonna want a year long program after that. So it's not extra work.
It's just taking those current clients, maybe those first 10 people
that joined your group phone course. And then it's going, Okay, let
me upsell them into a year long group program. And then, you know,
you take like, you know, 20,000 in revenue, and you turn it into
100,000 in revenue with the same effort. I think it makes sense.
Yeah, I
James Taylor
mean, that that point there as well. I mean, obviously, upselling.
But I think whenever we learn anything new, we can have, we have a
higher level of questions then afterwards, because we've kind of
built that base of knowledge. And then like, Okay, so I've got that
and start implementing that. And it, you then you generate a whole
new level set of problems, often better problems, and questions.
And so you need an additional, maybe a level of training of
coaching or whatever is around there.
Ted McGrath
Yeah, yeah, exactly. And the cool thing about like, these group
programs of like, you know, deciding what you're going to teach,
right? And if you have your message, you know, right, so you decide
and content you're gonna teach at the workshop or the group phone
course. And then it's like, Okay, well, how do you fill it like,
Well, you know, the simple strategy is just through basic offline,
you know, warm market networking, going to live events, you can
anybody can fill a course, so tend to people with people they know,
you know, so it's like, it's getting that first win and that
victory for people. And you'd be surprised, like, we've run into so
many existing business owners who, like they don't have a group
model. So they're like, I've have seven figure business owners that
come to us. And like, they don't have a group model. So they're
like, you know, they're very successful, but they're on the phone
all day, they're in the office all day. So that group model starts
the baseline of freedom, and it's the foundation of it. And then
from there, it's like, okay, go talk to your warm network, go get
some people in this first program, and then learn how to enroll
them. Yeah, learn how to enroll people, you know, and if people
know how to do that, and they know how to enroll, then you have the
foundation 90% set to then go online and start driving traffic to
that same,
James Taylor
same same program. And that's obviously part of what you teach your
message to millions because that piece as well, the How to enroll
people from stage or from an event is, I mean, that's an art form
to do that, that's really difficult to do and to do it well. So I
know that you, you can recover and all that. So I know what we're
going to do here is because we've been talking about in the time we
have available just now we can't go through everything on it. So
we're going to have a link here. So people just click on that link
is going to take them through, you can learn all about message to
millions, you know, find out all the details what it covers. It's a
really extensive program, it looks pretty amazing program as well.
So as we start to just kind of finish up here, I kind of want to
maybe ask a slightly more mundane question. Yeah, I'm asking this
of all the speakers. What is it that that that speaker bag? What
isn't that bag that you carry to all of your seminars, your events,
your things when you're out there on the road speaking? What is in
that bag that you never leave home without?
Ted McGrath
Ha ha ha ha like just what I travel with you? Yeah,
James Taylor
listen that bag.
Ted McGrath
Oh, well always of course my computer I mean, that's all I need.
Right? So it's always just a simple laptop and that's it and some
book that I'm reading you know, so that you know that that's it. I
always have a book with me and I already always have a bag a laptop
and that's it. Of course my golf clubs on the other coast on the
other shoulder right?
James Taylor
Speaking someone here in Scotland, the home of golf, you could have
to go You have to bring your movie you're gonna have come after of
course the complacently so when you mentioned books as well, what
if you could just suggest one book everyone and it can be one of
your own but one book that you think people should these speakers
everyone that's on this summit just now you think it'd be really
powerful for them to read transformational? What would that book
be?
Ted McGrath
Well, if you want like a you mean a business book, or like more of
a personal growth book completely open to you? Well, you know, I
would say personal growth. So like Dianetics, the modern science of
mental health is a pretty amazing book that really talks about what
stops people from, you know, reaching and raising rising more into
their potential in life. And so for me, like it's all about, you
know, as long as my spiritual growth is, you know, bigger than my
business growth, I'm always going to be in a good space. So that's,
that's my belief.
James Taylor
And what if that was the one online resource or tool or app you
find really useful for yourself as a, as a speaker? As a coach, as
an expert?
Ted McGrath
You should things like an app I use for my business to
James Taylor
run it, you need something something usually you find is they
useful to help you do what you do? You know, I
Ted McGrath
my stuff's pretty much I don't do much with the technology piece,
like my team runs that I would say, like, you know, the one thing
that works for us in our business strategically is just like, you
know, running a Facebook ad to a strategy session. So you know,
when it one of the six piece that I didn't share on message to
millions is that when you when you do all the legwork of all those
other steps I shared, like the only thing that changes when we went
Online is just we have an ad that now runs people to go book a
strategy session. And you know, people think a lot of times it's so
hard to do this, but like, the most useful thing in our business
has been running advertising to the same thing that made us
successful when we started coming to online. And if one final
question for you, Ted, let's imagine you woke up tomorrow morning,
and had to start from scratch, so you have all the skills or the
knowledge you have acquired, but you know, no one,
James Taylor
no one knows you, you have to restart, what would you do? How would
you restart?
Ted McGrath
I would, I would go online, you know, that's exactly where I
restart I would go online and I'd you know, get a Facebook ad up.
And I'd I'd, you know, I'd set up a basic funnel that starts
running to you know, to make some to make some sales and get
clients on a strategy session and, and you know, that that's what
we would do and it's just like, it's, it's a great model, because
it's consistency, you control it. You're not dependent upon all
these different relationships. But you can have the joy of being
with all these different relationships and strategic partners,
because it's like more of like the cherry on top rather than the
thing that you primarily rely on.
James Taylor
Well, Ted, thank you so much for coming on the summit and sharing
your your knowledge or wisdom about about speaking and in the
seminar business as well. We're gonna have a link here to message
to millions people can go on there, learn more about about the
program. Thank you so much. I look forward to maybe we'll get a
game of golf either in California or Scotland or something. Yeah,
man.
Ted McGrath
Of course. I'll have to tell my girlfriend she's a golfer too, as
good catch you soon. Thanks, bye.
James Taylor
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