May 7, 2020
Adapting to Changes
In today's episode Jeffrey Hayzlett talks about How To Adapt To A Changing Speaking Industry.
Jeffrey Hayzlett is a CPAE Speaker Hall of Fame inductee and now primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is the author of four best-selling business books including his most recent with Entrepreneur Press: The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.
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Read full transcript at https://speakersu.com/sl061-how-to-adapt-to-a-changing-speaking-industry-with-jeffrey-hayzlett/
James Taylor
Hey, there's James Taylor and I'm delighted today to have on the
show Jeffrey Hayzlett. Jeffrey Jeffrey Hayzlett is a CPA speaker
Hall of Fame Inductee, and now primetime television host of C-Suite
with Jeffrey Hayzlett and executive perspectives on C-Suite TV. He
is the author of four best selling business books, including his
most recent with entrepreneur press, the hero factor, how great
leaders transform organizations and create winning cultures. Our
frequent television business commentator, you might see him telling
it like is on networks, including MSNBC, Fox Business, Bloomberg
and CNN. You might even recognize him from his numerous appearances
as a judge on NBC as Celebrity Apprentice shares my great pleasure
to have Jeffrey with us today. So welcome,
Jeffrey Hayzlett
guys, thanks so much for having me. I appreciate it. This is
awesome.
James Taylor
So share with us what's happening in your world at the moment.
Jeffrey Hayzlett
Right now um, you know, we I leave the C suite network which is the
world's largest trusted network for executives and we're building
out our C suite radio which are Podcast Network, we're building out
C suite, TV C suite Academy, you name it anything with C suite, we
just launched C suite loans. We're about to launch C suite
supplies, we got c Suite Marketplace coming down the pike. I'm in
the middle of three acquisitions. So you know, it's been a pretty
busy time for me.
James Taylor
So take us back a little bit, because you have that you've had this
entire other career, which a lot of people in the speaking industry
don't necessarily know about, which was your role in a CMO of a
very well known business. So take us through the transition,
because I know there's a lot of people that listen, watch this, who
are maybe in the corporate world and I've always gotten interested
in maybe in making that that transition into what a professional
speaking
Jeffrey Hayzlett
Well, I was actually a speaker before I went into the corporate
world, you know, I was an entrepreneur and then became a speaker. I
joined the National Speakers Association back when I was 26 years
old, you know, sitting around the table with Zig Ziglar. And oh,
gosh, Brian Tracy, and, you know, some of the greatest speakers in
the world I got a chance to sit side by side niba need an E with
over the years and then went into the corporate world I bought and
sold over 250 businesses about 25 billion in transaction became the
chief marketing officer of a fortune 100 company served in a number
of capacities in in the C suite mostly always as a chief sales or
Chief Marketing Officer, but also CEO of my own companies and now
of course chairman of a number of companies serve on about 14
boards today. Three of them are have been publicly traded companies
so a little bit of everything you know, you've moved so I mean
treats. This always blows my mind for a lot of speakers are just
kind of coming into it. They haven't heard name necessarily like
Zig Ziglar Brian Tracy, some of the some of the names that you
mentioned, get out, get out more often they should be the greatest
speakers of all time, right.
James Taylor
I remember I remember interviewing a while back guy, Jim Kiska, we
were just talking about some of these needs. But years ago kind of
being introduced some of these but one I'd never really checked out
before this was going back to Betamax or VHS. I guess I could never
get them was augmon Dino and through the power of YouTube now I
went on a complete augmon Dino binge Of what?
Jeffrey Hayzlett
Well, you should as well you should I mean, the author the book,
the salesman, probably one of the greatest all time motivational
books of all time. love to read it Have I have a signed copy of it?
leather bound edition right here in my, in my office, you know, the
same thing like with Dale Carnegie, Napoleon Hill, Think and Grow
Rich, Aye. Aye. I'm reading chapter 10 of that book right now,
because of our mastermind work that we do in the C suite network.
We have hundreds and hundreds and hundreds of members in various
groups that are what we call councils or masterminds in the C suite
network. And of course, Napoleon Hill was the the, you know, the
originator of the mastermind, of course, now I think it's been
bastardized by a bunch of people. People don't know what they're
doing. But nonetheless, you know, it's a great way and the right
way to do it. But yeah, there are some of those names skip Ross.
You know, augmentee know, Bill Brooks, who's now past former coach
at Syracuse, and, you know, used to lead the fighting padres. I
laugh about that, because he was a football coach of the fighting
padres things. I mean, imagine what do you I mean, would you really
get pumped up? What do you do? Just take a knee and pray, I guess
is what you do. But, you know, he was, but I used to sit with those
folks. You know, when I was 26 years old, as a member of that
Association, and there used to be like, 200 people as part of NSA
back then it wasn't a lot of people. You know, it would go to a
convention and you'd be in the room with those people. Right? And I
say those people meaning some of the greatest speakers of all time
now in the Hall of Fame, but you know, yeah, go just go look at
some of the greats you should be googling those people you should
be understanding and learning and going to the archives to listen
to to Norman Vincent Peale. You No power positive thinking, you
know, I, when I'm in New York and my home in New York, I live
across the street from his church, you know, marble church, and of
course, Michael Brown has been the pastor there since Dr. Peale
passed. And then Michael Brown took over and has been the pastor
there for 30 some years and, you know, one of the greatest oranges
of our time, but you'll never hear about that name, of course, but
he learned in the shadow of Norman Vincent Peale. You know, my
daughter sings at that church, you know, in New York, so it's just,
yeah, it's amazing when you but you know, but there's older folks
who haven't heard some of the young names, right. Yeah. So I guess
it goes both ways. But if you're good at what you do, okay, and
especially the speaker, you should be looking at what other
speakers do good and bad. So you can say, Yep, I like to learn that
I can learn from that, you know, you know, to take apart some of
the great masters of today like Mark Sean Brock, who's a Polish
famer, you know to watch him do his craft. Now what he does isn't
what I do, but to see him pick apart and how he meticulously does
his craft. I love that to watch a good preacher. And then watch
what they do to watch a good politician. Watch what they do to
watch a good actor or a good comedian. I love to watch you know
different things or even listen to old records, you know, or if
your tapes or shows like Jerry clower mouth of the South, which you
will never even you've never heard of James I'm sure no.
James Taylor
You would just mentioned this to my wife the other night, my wife's
a jazz singer. And, and I remember coming coming to Florida
speaking obviously, was watching all these great videos from some
of these incredible speakers. But then also watching people like
Frank Sinatra and seeing about how they use their body, their
posture, how they could command the stage and tell a story. And and
there's a lot of people like that I remember kind of looking at it.
I'd love to be able to take that, that string down Power on stage
and there's a playfulness on stage and translate that into the
world of speaking as well. So we can learn,
Jeffrey Hayzlett
How do you take? How do you take something that's, you know, 8000
people you might be performing to or speaking to, and then pause in
such a way that 8000 people become so silent, that you can hear a
cough in the back of the room, you know, to and then what's the
technique that you would learn from you know how to do that what to
do or when to stand so close to the stage that you're almost
falling off that everyone's in unison, right. Or that I can tell
you there's a moment of when I used to take a video camera and show
it on stage and and throw it in a pitcher of water with it live and
people would scream because I thought I just ruined the video
camera when it's a waterproof video camera, and then proceed to
then take it out and pour a glass you know the entire pitcher of
water. water on it on stage making this mess, you know, and think,
you know, just doing different things like that. The techniques
that you learn so some of those things I quite frankly, just do,
you know, and just try, right. I don't think of them ahead of
time
James Taylor
when we're now obviously in a time the whole idea of doing virtual
presentations, obviously really accelerated. Lots of organizations
have talked about it for years. Lots of universities have talked
about going online for years. And finally, overnight, they've had
to do they've had to make that transition very quickly. What are
some as your I know, you obviously with things like C suite
network, and your your online, kind of presentations that you do as
well, you can relatively early into this. Yeah, for those maybe
those speakers are watching this just now. And I'm going to say not
just younger speakers or new into but maybe the speakers who are
very, very comfortable going up there and speaking on stage in
front of 500 people or 5000 people, but now I have this screen
screen to what we're communicating in with this slightly to medium,
what advice would you give them on how to create that same energy?
Same kind of power that same transformation audience online?
Jeffrey Hayzlett
Well quit quit Quit whining. So Quit whining that you you can't do
it like you used to do it and start to say, what how can I do it?
How can I make that square? so interesting that they only want to
look at me? What background Can I put in? What graphics Can I add?
What animation must I do? That will get garner the attention of one
of you know, 120 screens or so filled with 1215 people on each
screen or whatever the number is? how can how can you be that
person that's so intriguing that they don't want to leave their
desktop, right? And so it's really about it's doing the same thing
you were doing before, but just in a different tiny size point a
thumbnail, right? And that's the difference that I think it's a
mindset of saying, look, look, I can't help right now with what's
going on with COVID I can't I'm not a doctor. I'm not a nurse, I
can't even sew a frickin mask right? But what I am is a business
first responder. So what I am is someone who can help I can
motivate I can inspire I can educate, I can show empathy I can do I
can give you a kick in the ass I can I can bring you through when
you can't do it. I will calm you down when you need to be calm
down. That's my job. My job. All right, my, my mission is to do
that. So rather than sit there and say, Well, my I used to do it
this way. Do it this way. Change, adapt or die. Go. That's it,
folks. That's your choice. So rather than sitting around as a
speaker, bemoaning the fact that you're not your your, your gigs
are canceling got it. Okay, while your gigs are canceling. I'm
doing five a day. And I have never been busier. You hear my voice
right now cracking because I literally am so tired from speaking
all day every day. And I'm making money with it without question.
Okay. More than I have made in lots of years, okay? Because I'm
adapting to a new norm. And, and so I'm not sitting back
complaining, I'm not gonna make my one K, forget the one K, I'm
looking to buy my own jet now. All right. I'm not saying I will.
But my point is or bigger, a bigger computer screen and better mics
at board graphics for animation, right? Because I'm doing what I'm
doing and I don't have to wear pants. You know, if that's the case,
right? You know, but unless you want to stand up and you want to
get that experience, which you certainly can do, you figure out the
things that make it more interesting. Even as you and I are
talking, we're talking over a visual medium, right in the
background. There's my logo for TV. There's my green screen with
the beautiful background got proper lighting, looks like I'm
sitting in a studio, right? So there's ways in which you can start
to do it in different make it making exciting, that's our job.
James Taylor
And one of the words you mentioned was this what adoptability there
was a there was a natural kind of history program on TV. Last night
here in the UK on the BBC, when there's going to Attenborough type
programs, and it was all about primates, like baboons, monkeys,
chimpanzees, and the narrator said something interesting. He said
adaptability and resilience are the hallmarks of primates is of us
of what we you know, kind of what we're about. So you can have that
that first part is the adaptability piece you were talking about
when it comes to because you've obviously you've had this life on
the stage as a presenter of ideas and inspiring people. But you've
also spent a lot of time doing that kind of small screen as well.
Now, in the same way, we say I was watching a Michael Caine
masterclass, and he's talking about difference between acting on
stage as opposed to acting on screen. There's different ways you
use your eyes, your physicality. What did you learn from all those
years of whether it's a CNN in front of camera or being up there
doing one of your C suite network? of recordings as well, that you
think something you may want to pass on to other speakers but how
they communicate in this medium?
Jeffrey Hayzlett
Well, their performances. First of all, thanks for thinking me with
primates. That was great. It was a great
absolutely we're all come from the same same genre jeans have. But
the and by the way, relentless is one of my keywords just being
relentless. You know, I don't always do it, right. But I will be
relentless in getting there. You know, and I will make a lot of
mistakes, you know, people talk about fail, fail, you know, fail
fast, bullshit, win fast. That's what I want to do. I don't want to
fail fast. I want to win fan, I'm going to fail. Trust me, I will
fail. But I'd much rather win fast. But yeah. So when you talk
about performance, talk about those screens in the different genres
and what how would you? How do you act? How do you present? Well,
it's a performance. So whether it's performance on stage or
performance in on screen or a one to one performance, don't you
want to be prepared, don't you want to be ready and I I've actually
found that on television, you have to anticipate, how do you grab?
How do you grab the mic? You know? Who was it? Diana Ross once told
Michael Jackson when they give you the mic, never let go, right.
And I've learned, you know, those are some of the things you want
to be able to do understand the cadence of that discussion on TV,
that it's a give and take, and you have to give them a chance, you
know, just like in a podcast, and you have to give them a chance to
ask you the right kind of question because you're here as a guest,
but I'm here to perform. I'm here to help you get that message
across and be the best so people can say, Oh my gosh, did you hear
Oh, James had on the show, right? And so what you want to do is
anticipate those questions and understand and have responses ready.
And especially if you're doing it for small screen, they have to be
memorable kinds of responses because what you want to do is have
those clips those quotes, those those things that they'll pull out
those little tiny nuggets, were in the small screen, especially for
you know, like an interview or for television interviews or for
that type of presentation, you only have those short burst, you
can't tell the story, you don't have the luxury of the story as if
you are on stage and you can act it out and you can be sometimes
more animated. So you have to be animated with the oral, okay. And
the face, okay, as opposed to the body leaning in leaning out
pausing. If you pause in television, they will jump in with another
question, right? So you have to you have to learn how to do those
kinds of things and understand that that cadence, that energy that
you have in each of those genres is different.
James Taylor
And how do you use humor? Because I always find this is, this is
hard. I was I was speaking, doing an event last week and it was for
a client, the client was in India was a telecoms company. And so
there's obviously the cultural thing you can thinking about because
primarily the audience was in India, but then I'm also thinking
about how I want to use humor on some of it because I know What
might work on stage when I can roll up jokes in line? I don't have
the ability sometimes to do. So how do you kind of find using humor
on these different media,
Jeffrey Hayzlett
I find that with humor, it has to be directed at you when it's on
that small screen. It has to be about you can't be about them
because they don't have a way to fight back or give it back. In an
audience setting of a group. I can not only be self deprecating,
but I can make fun of the audience. I can say when they don't
laugh, I can say Oh, come on. That was frickin funny, you know? Do
you you know, like or when no one laughs Come on. People don't have
cable TV. I mean, come on, you get out more often. You can have fun
with the group because you can build it up. You can't do that one
to one. It's much more personal because they don't see the other
people they just see you and them. And so there is that connection
as opposed to that group kind of occurred in the crowd. Where they
can they can kind of, you know, feel safer. You can't feel a safe
When you're one to one, you get more and more, it's more much more
emotional This way, you would think it's less emotion because it's
so detached. Oh, but there's more, you know, watch chat rooms. I've
watched people who've gone on, you know, on these do events. And
there's people carrying on an entire chat about other things not
related to the speaker at all. Like, can you believe they don't
have more women speaking? Bah, bah, bah, bah, bah. I was. That was
one of the other you know, things I was watching about somebody the
other day they were, I was waiting in the wings. Right. And, and
then I'm watching the chat going on. And, and yet the speaker
didn't address it at all. It just kept going. And I thought, ooh,
so I addressed that when I got there. And now, you know, I might so
they were talking about not having enough women. I said, I can't
believe you out your heart. You got this big white guy, you know,
to come and speak to you, I guess, you know, and so I just had some
fun with that right? Boom. To pull them in right away.
James Taylor
You've got the interactivity happening, which you can it's almost
like you know, looking at the eye of the audience, you can pick up
certain things that's your your eyes, you're kind of looking at
that,
Jeffrey Hayzlett
Well, you have to so so I always have a staff person or to who's in
the audience and watching that stuff and then over to the right or
left, they're feeding me that information. In real time, Jeff,
watch out, this is being said this, this, this, and I can address
it right there. And that shows that I'm paying attention. Now
normally, if I were on TV, I've got IBF right here in my ear, and I
got a producer talking to me, and you know, give me countdowns
times. key questions, key points that I can bring up about you. The
fact that you broke your leg when you were 13 Baba, whatever it
might be that you know that she knows or he knows, I don't have so
in this in a stage you don't do that in the stage, right. You're,
you're presenting, it's you it's that it's the it's live, it's
gritty, but in the TV and or online, I can get those kinds of
pieces and it's interactive and I think that's a better way of
doing it these days. I mean, I like that I hey, you just ask a
question. I think this is a great time to take a pause. And let me
get to that question because I've it's very important. And I think
it's very relevant to the point that I just talked about, you know,
that shows I'm paying attention to them,
James Taylor
you know, so you've been told by obviously, some speakers are still
like deers in the headlights just now. You can like figure out what
about when it comes to the bureau side, when you're having
conversation with your bureau partners? Where are they at? Are they
still
Jeffrey Hayzlett
They've been stopped, they've been down, they've been stopped and
they have they're still they're still working on the old model. And
I think some of them are starting to get the new model. I just got
another booking, you know, for half my fee, but I don't care. It's
half my fee and I got the time I'm taking it right. That you know,
because it's inventory, your time is inventory folks as a speaker
so if you're not using the inventory, okay, then your inventory
gets discounted. That's what happens. Okay. So way business works.
And so, but I'm filling it up and I'm taking it. But if it's an
interactive presentation online, I can't remember how many people
but yeah, we're we're doing a lot more of those. But so some
viewers are getting the new model. And this is going to be a new
model. But let's be clear, it's going to be a new model. Doing this
isn't going to go away.
James Taylor
And then when it comes, I mean thing always fascinated me about but
what you do is you, you have that kind of public persona with the,
you know, the keynote speaker that the speaker world knows you
about. There's a persona that you have, which is very much for the
consumer when you're on CNN and things like that. And then you have
this whole C suite network. And I find that really fascinating
because so many speakers would maybe just go down the route of
let's say, maybe online courses or maybe some training thing they
they have some certification, for example, but you went in a
slightly different way. So because I think
Jeffrey Hayzlett
this is actually an evolution so so where you're what you were
talking about with the traditional model is most speakers are what
we call one two or three trick pony. So you have your speak, then
you might have a product. And then you might have a service or
subscription. I've just taken the subscription on steroids and I
just haven't had 350,000. And then on top of it, I have 170 podcast
shows which other authors and speakers and thought leaders are part
of. I have other television shows that other speakers authors, so
I'm monetizing that and then monetizing the community and
monetizing the content. So all I did was take what my my audience
my tribe was, increase it and say who else is relevant in this
tribe that would like to come and play? So the C suite network is
very much like a giant sequoia tree, you know, big Redwood. And if
you've ever been in a redwood forest or a big forest with these
massive old trees, well, there's a canopy and underneath the canopy
is this very lush ecosystem? That's the C suite network. Well, who
else has done that? Facebook LinkedIn, Salesforce, Amazon. And so
what we're doing is building a platform. And so I started early on,
I said, Look, I can have fame or I can have fortune, I'd rather
have fortune. And if I'm really good at what I do, I'll get the
fame for free. And if not, I can afford to pay for it, if that's
what I want, right? So what we're doing is building a platform for
people to operate underneath that canopy of the C suite in that
environment of a trusted ecosystem. And then how can we all help
each other, but because if we learn, you know, together, if we
share we learn, then we cheer. And then of course, we care. And so
for me, it's always about you know, the, the really the relevancy
of us together, what's relevant. So that's the C suite, the
business community, then it's about our reach, combining my reach
which is big, huge, I admit that and then the, then your reach, you
know, might be a little bit less but together with you and all of
these thousands or hundreds of other thoughts. leaders, it's
massive. And then it becomes about reciprocity, and how do I help
you and you help me. And if we can get that that's a win win. And
that's what that's what I'm about.
James Taylor
You're always reminding me now of your lady Oprah of the of the C
suite, because it's not about just your brand, or your what you're
one of brands. But I always thought what Oprah was amazing at doing
with Harper and her business was kind of building other brands,
whereas Dr. Phil, or you know, the other brands around her as well.
And when you start working with maybe some of those other brands,
thought leaders, experts, and when you help them understand that C
suite, that subscriber to your C suite network, what are some of
the key things you try to impart upon them to really help them
understand that mindset or that the how
Jeffrey Hayzlett
how to leverage that IP and then how to build their own community.
So I'm teaching them we have a slide that I call the thought value
chain and it teaches them all along The 2030 points of products and
services and things that you could, you know, give time for and
giving time for you can get get more revenue for. And most of us
are way down in the lower left hand portion of that of that value
chain. And we only speak or we only have a book or we only have a
podcast, or we only have a course or training. Well, what about the
alumni group? What about the courses? What about the academy? What
about your council? Your mastermind? What about a supergroup? What
about me? I can keep going of what about enablement, tools? All the
things that you can do that you're missing out on as a result of
just saying I'm a speaker, right, rather than a real thought
leader? And then what does that thought leadership mean? And then
with that, how do you then operate inside or under that in that
ecosystem or under that canopy? And by doing so we can add zeros,
we add zeros to what they do. And we have hundreds of these folks
that are part of this network that are doing that every day. Now
You know, I, I promote myself and my brand well, because that's
what I got. Right. But I'd much rather promote hundreds of others
because I can get a lot bigger, you know,
James Taylor
that almost reminds me of the way an investor like Ray Dalio would
go and build a would build investment. He has the all weather fund,
where it has 40% are in low risk bonds, which is like
subscriptions, essentially all memberships, but 30% are in stocks,
high risk stocks, which is kind of at the keynote side, you know,
it's when the economy is really good, it's really good when it's
not good. And then he has like the, you know, the consulting and
then and so, it is almost like regardless of where the economy
goes, he's winning in that as well on the
Jeffrey Hayzlett
the on stage James the onstage model only is a dying model, you
know, you know, post post Corona, those people who will make it
will be a very low in the very high end What I mean by that, so
those willing to basically do it for free. And then those who get
paid a lot of money for like myself another who are very
professional, but they have to be a, they have to be a professional
athlete, a celebrity, they're going to have to be a subject matter
expert, or they're going to have to be an unbelievable entertainer.
Right. And some of us are a little bit of all that, right. And, and
so those folks are going to continue to thrive in what we're doing.
Those that just follow them the marketplace of I'm a keynote
speaker, I'm just a speaker, right? It's going to be very tough as
events go away, right? As they do things in different ways, but
those at the low end will make it because they do it for free.
Right. So they'll continue to do the TED talks and the you know,
the free stuff and the little stuff that really doesn't matter. And
you know, or you know what I'm talking about in terms of your
pocket book. They'll still do it, they'll still do it. But if you
unless you're a subject matter matter experts and entertainer you
know a notable a well known and really good at what you do it's
going to be a tough so you should be building a community you
should be looking at the value chain and how you want to increase
it and do it differently and you should be joining every damn group
you can get your hands in you know get into and put your feet first
and and just and don't always look for what's in it for me look at
what can I do to enhance this group and get something out of it?
That's the way to think about it. You know if you're going in with
a servant mentality it's awesome if you go into it with well what
am I going to get? Well then when I hear people come to our C suite
network and they asked me Well, what am I going to get? I say you
know this isn't for you. This isn't for you. I think we're talking
about the wrong thing so they go No no no I want to be know if
you're if your primary reasons just to come in here and to rape and
pillage so to speak, then and just sell sell sell. Nope, not
interested. Don't don't, I don't want that. If you want to come and
say, Tell me what you can give how you can add more value to this
community, then you'll get the more you give, the more you get. And
that's the way that's the new this new economy. That's the way to
look at it.
James Taylor
So what role then does the bureau have in this new economy? Because
you think, well, if what you're kind of talking about in terms of
those, essentially the superstar thought leaders, which that lends
itself very well to I already company entertainment industry, so
like a Live Nation model, 360 degree model wraps around the
speaker, they do the merchandise, the live the publishing
everything. They're like the CEO, the concealing Aires of those
thought leaders, businesses, so I want to I can see that in the
speaker management companies. But then what role does the bureaus
have now?
Jeffrey Hayzlett
Well, that's so they'll start changing the model has to change for
them. The bureau I love bureaus, I mean, we do about 35% of our
business to bureaus and I And I love bureaus we have great
relationship with bureaus, but bureaus don't work for me. bureaus
work for the client. So bureaus are representing their
amalgamating. They're there, they're consolidating, they're looking
at all the things that are available and then present that up to
their client, their client being the person that's hiring the
speaker, not the speaker. There is no bureau that works for the
speaker. Now, I know we work in a partnership. And I don't want to
say but if you really look at what bureaus, do, they they're
working for the client, and they're helping to be a demand
aggregator of what they need and how they need it, and then deliver
that experience and pick the best person and saying, well, we need
all this stuff out and do that, but they're working for the client.
So yeah, if they're going to look at different models, and by the
way, I don't know that even the speaker management model is going
to work unless you get some big speakers with some big fees, right?
Yeah. Because it's just gonna be you know, it's just going to be a
little bit different. So, you know, a lot of people say, Well, I
want somebody to manage me, well, you got nothing to manage. You're
paying somebody
James Taylor
00 Yeah, exactly. So yeah,
Jeffrey Hayzlett
you know, there's lots of things to look at it, but I, you know,
there, there will always be, I mean, for really great businesses,
and there are some bureaus that are really great at what they do.
Well, that's what you're gonna see they're gonna survive, they're
gonna be they're the ones that that aren't as good. You know, that
don't have that value that don't have the, the servant mentality
that don't have the client base and the relationships because it's
always about relationships. That's what's going to carry them
through. And so they're going to have some difficult.
James Taylor
So as we start to finish up here, just a couple of final kind of
quick questions for you. We were talking about the augmon dinos and
Brian Tracy's earlier on as well. If you were to recommend one book
to our audience, maybe it could be a book about how to adapt now to
this new age, this new time that we're in or it could be an
absolute classic. We just had these essential principles and Neil,
you know, time doesn't really change them. What would the book be
that you'd recommend?
Jeffrey Hayzlett
The easiest book I can suggest How to Win Friends and Influence
People by Dale Carnegie, I read it every single year, it's still
tested, it still passes the test of time, you know, just no
different than the Bible, no different than certain types of books
there. I'm not saying they're comparatively the same. But my point
is, there are certain books that are grounded in what we do. You
know, I would also, you know, give a self plug but to push my hero
factor book about how to set your how to how to build a company
that puts people but prophets, and how do you build hero cultures?
And I think we're at we're at some turning points. Right now in
our, in our society, I think this isn't going to make us
friendlier. It's just going to make us more human. And, and I this
entire experience is going to really lay us out a little bit for a
while. And I think it's been a good pause a good you know,
permission to pause for us to say, what's what's important, and
that's so now we're taking the time to look at sunsets now. We're
taking the time to fly you know, To bake a little bit more, cook a
little bit more, to be with family a little bit more to have, like,
you know, have kids across from you at the desk going to school
that you're helping with school, when you should have been doing
that anyway. Right? That, you know, I got my brother in law living
with me, you think that I want that I want that. Well, now it's
turning out to be a really nice thing. So those are the things that
you want to look at, I think and say, yeah, these are the right
things to do.
James Taylor
And actually, essentially, you mentioned that book, How to Win
Friends and Influence People I was looking at the other day,
because I was looking at old books had been written during the
Great Depression. And that was actually one of the books had been
written during a depression and and you would think it was very
dark time. But there was actually a lot of amazing businesses that
were started a lot of amazing books are written a lot of amazing
films that were created by Marx Brothers fan, what the great Marx
Brothers movies were created during that time as well. So there's
gonna be a lot of very good things. They're going to come out this
time.
Jeffrey Hayzlett
Well, there's going to be great businesses. Look at the last, the
last the last recession. Bond, Arab Airbnb spawned Uber, go back
even further and look during other downturns, some of the greatest
business, you know, there's a saying don't waste a good crisis.
Don't waste a good crisis. So the question for each speaker that's
sitting here listening right now is, what are you doing to make
sure that you don't waste the time? And I think that's a key
question for you. What are you doing that you could then up your
game and change it exponentially to be something bigger and better
to take the message that you have and exponentially? You know, make
it more relevant for today and make it greater in terms of its
reach? That's, that's a good question for people. I'm doing my
best. I've never worked harder. I have absolutely never worked
harder during this entire time. This this last seven weeks that
we're into this already as part of this thing. Not to not make this
evergreen but I don't care whenever it is, what do you don't let a
day go by without saying I'm going to make a difference or doing a
different way? I wouldn't Do that.
James Taylor
Now one question, kind of final question I asked all my guests is,
imagine if you woke up tomorrow morning, and you had to start from
scratch. It's an interesting question. This time we're living in
just now as well. So, Jeffrey, I want you to imagine tomorrow
morning, you wake up, you have to start from scratch, you've got
all the knowledge, you've acquired all the expertise, but no one
knows you. And you know, no one, what would you do? How would you
resolve things?
Jeffrey Hayzlett
I, first of all, I would do it faster. And I would do it with
greater intensity, I wouldn't care so much about what other people
think. That's the first thing. So and and I think by the way, the
closer you get to who you really are in your intensity of that
authenticity, the better it is. So that's what I would do it and by
the way, I gain it and do it one fan at a time, one friend at a
time. And then by and I did that's what I would do. I wouldn't
change much more than that. And I would do it every single day just
like that. You know, listen, if you grow 1010 people on your
LinkedIn a day at the end of the year, you got to 3650 new people
you never knew before. If you if you did you know, 10 of this, or
10 of this are just simple things that builds it up and it's real.
It's not fake. It's not bullshit. It's real. And I built my entire
career on just doing that. And I'm going to continue to do that
because you know why? Because I can and that's why I want to do it
though.
James Taylor
Well, Jeffrey, thank you for continuing to do that and cutting
coming on shows and sharing your knowledge in this way as well
where especially for people to go to learn more about your speaking
bolts or to learn things about C suite that would be Yeah,
Jeffrey Hayzlett
just go to Hayzlett.com. H A Y Z L E T T .com or go check me out on
C-Suite, look up anything with C-Suite, C-Suite network or C-Suite,
TV C-Suite, radio C-Suite, book club, C-Suite TV, that we own them
all, and you can come find us.
James Taylor
Well, Jeff, thanks so much for coming out today. I wish you and
your family all the best. Stay safe, stay healthy, and I'm sure
that you are going to use this time you're going to create some
amazing things.
Jeffrey Hayzlett
We're going to have some fun and thanks so much James. Oh, It's a
pleasure to be on your show. Thank you
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