Sep 20, 2019
In today’s episode of The Speakers Life I’m delighted to announce the launch of Season 3 of International Speakers Summit, an online event where, you’ll Going Deep Not Wide As A Speaker
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Resources Mentioned:
The paradox of choice
Marilyn Sherman - Hospitality industry speaker
Choosing three industries to focus on
Which industries book your topic
Which industry do you have an unfair advantage in as a speaker
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Read full transcript at https://speakersu.com/sl032-going-deep-not-wide-as-a-speaker/
Hi, there is James Taylor, keynote speaker and founder of
SpeakersU. Today, I want to talk to you about the value of going
deep, not wide in your speaking business, one of the challenges
that we can sometimes find is even after you've identified that
topic that you want to become known for as a speaker, is that it
can sometimes feel so overwhelming or the opportunities out there,
we can get hit with what we call a Paradox of Choice. So something
I learned from speakers like Marilyn Sherman, and Bill Cate's was
not only did they choose their topic, but they chose an industry or
few industries that they were really going to go deep on. So let me
tell you how this can work for you. The first thing I would suggest
is have a look at your topic and think about what is that first
industry that you're going to go to with it could be an industry,
you know a lot about perhaps your work in this particular industry,
you already know the associations, you know, the companies, you
know what the challenges are going on in that industry, that's an
obvious first one to go for. So really stop pitching yourself to
companies and associations in the industry around your top. But
then I'd like to choose two other industries, one or the industry,
have a look at your competitors. and see which industries they're
speaking to what you might find from that is this is this an
industry that has a real need for your child, your your topic at
this stage right now. But a third industry you might want to look
at is an industry that you think is going to have a real need for
your topic and your expertise in a period of one to three years. So
it's not like an immediate, it's not the thing that they're looking
for right now. But you sense that it's going to just the flow of
things, you're going to need your expertise speakers coming in on
your topic to speak about. So once you identify those three
industries, it's about going deep, you're going to research the
associations, you're going to research the companies, and you're
going to start pitching yourself to them. Now one of the benefits
from doing this by going very deep in a small number of industries,
is you become known as the go to Speaker not just on your topic,
but on your topic and how it relates to that industry. This will
put you in a class above many other speakers. So that's my topic
for today. Go deep, not wide, and you're speaking. My name is James
Taylor. Thanks for watching.
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